How we solved the problem
Context
The client had strong offerings but an outdated digital presence that weakened first impressions during high-intent visits.
Traffic quality was decent, but conversion quality suffered due to unclear hierarchy, poor mobile flow, and inconsistent trust signals.
The challenge
- • Legacy interface reduced credibility for B2B buyers.
- • Mobile experiences had weak conversion pathways.
- • Slow page performance and technical SEO issues hurt discoverability.
Execution
1. Re-architected frontend for performance
- • Migrated critical pages to a performance-first Next.js structure.
- • Reduced render-heavy components and optimized asset delivery.
2. Redesigned conversion flow
- • Introduced clearer above-the-fold messaging and stronger CTA hierarchy.
- • Simplified page intent by aligning layout, copy, and trust elements.
3. Fixed technical SEO foundations
- • Implemented structured metadata and crawl-friendly page semantics.
- • Cleaned indexation bottlenecks that affected key landing pages.
What changed
- • Lead quality improved significantly with a 52% increase in qualified inquiries.
- • Mobile funnel friction decreased, delivering a 38% conversion uplift.
- • Performance upgrades stabilized core pages below two seconds load time.
What's next
- • Expand conversion experimentation with page-level intent scoring.
- • Roll out segmented landing pages for top industry verticals.